Feels Fashion started journey in 2019 with minimum quantity product like women cloths . It has been taken a trade license from Rangpur city corporation - BL;2020;21000260. for the demand of stakeholders now it is a private limited company ; Feels fashion and footwear limited ,,Feels" is the new fashion house in Bangladesh . Feels established in 2020, inspired by the principle of „“To provide a sustainable fashion trend for all and stable source of employment for the underprivileged rural and Urban l artisans, lift up the traditional identity and the commitment of quality service”. The Four basic characteristics of Feels are Loyalty, Quality, originality and uniqueness. It is a brand of Feels fashion and Footwear ltd. The main goal of Feels is to help the marginalized people of Bangladesh. Besides protecting and promoting Bangladeshi products and designs which contain the essence of Bangladeshi culture and beauty into every piece. The key values of Feels are quality products and services, concern for people, especially for producers, promoting and creating demand for Bangladeshi crafts and craft-related skills, teamwork, gender equity, creativity and innovation and environmental consciousness. Feels represents the global village. According to this organization, lack of working capital, marketing support and opportunity for skills development are the three main obstacles for gainful employment in the rural areas. Feels is supporting more than 20 villages by utilizing their artistic skills and helping them to earn for living. Nearly 40 rural artisans and handicraft producers are involved with Feels. 70% of them are women. At present Feels have 1 production centers and 3 sub -centers across the country. As a result of significant contribution of these artisans and handicraft producers Feels has more than 15 product lines at present. Feels’s product range includes men’s products, women’s products, children products, leather products and so on.   At present it has 2 domestic outlets in Bangladesh. These are situated Ranirbondar, Dinajpur and Mahiganj, Rangpur .